TECHSHORE INSTITUTE OF MANAGEMENT STUDIES

Techshore Institute of Management Studies is an initiative of the leading professional & reputed training brand of Techshore Inspection Services, which is having training centres all over Kerala. Techshore, offers courses in Management Studies from early 2015 and successful in providing placements for all those candidates in reputed organization with attractive salary packages and perks. 

E-COMMERCE 

The first form of e-commerce started in the 1970s.  it was used by businesses to send commercial documents such as purchase orders or invoices electronically through EDI (electronic data interchange). The introduction of World Wide Web (WWW) gave impetus, and introduction of online banking and opening of an online pizza ship by Pizza Hut in USA took place. Later on, the e-commerce giants Amazon (1995) and eBay (1996) started operations.

India got its first e-commerce store in the form of indiaplaza.com in 1999, which then offered only music CDs for sale. The total internet users at that time were only 3 million. In India online shopping gained popularity only in the post dot com bubble bust in 2000 the total internet user base in India is at 278 million as on October 2014. E-Commerce is now part of everyday vocabulary and people are buying everything from a photo print to a plane ticket online.

E-Commerce or Electronic Commerce consists primarily for distributing, buying, selling, marketing and servicing or products or services over electronic system such as the internet and other computer networks. it is an electronic business applications aimed at commercial transactions, and can invoice electronic funds transfer , supply chain management, e- marketing, online marketing, online transactions processing, electronic data interchange (EDI),automated data collection system. Electronic commerce “refers generally to all forms of transactions relating to commercial activities, including both organizations and individuals that are based upon the processing and transmission of digitized data, including text, sound and visual images.”

E-Commerce, a subset of e-business, is the purchasing, selling and exchanging of goods and services over computer networks (such as internet) through which transactions or terms of sale are performed electronically. It is the process of searching, choosing, buying and selling of products or services on the electronic network. In e-commerce the parties to transaction (buyer and seller) interact electronically. E-Commerce uses the computer and telecommunication networks for promoting products, selling, delivery and collection and customer services.

It is the online exchange of goods, service, and money between firms, and between firms and their customers it also includes:

1.     Pre-sale events and marketing

2.     After-sale customer services.

Based on e-commerce strategies companies across globe can be classified into the following three categories;

1.     Brick-and-mortar (BAM)companies: Brick and Mortar companies are those traditional physical companies which do not have an online presence and hence they do not take the entire E-Commerce model. They might have a website presence to showcase what they have.

2.     Click-only (‘virtual’) companies: These companies are available only through the online channel. They do not sell through physical outlets which are accessible to potential customers. Examples: eBay, Amazon.

3.     Click-and-mortar (or ‘Brick & Click’) Companies: Both physical and virtual commerce activities are undertaken by these two companies. Since they have presence both traditional as well as electronic means their main challenge is increased information system complexity resulting from multi-channel operations. Banking institutions are a good example of this category.

E-Commerce is changing the way traditional commerce is conducted: technology can help throughout the process including promotion, searching, selecting, negotiating, delivery, and support.

The objective of Techshore is to acquaint the students with the dynamics of the business environment and to develop their strategic thinking, creativity and decision making capabilities with emphasis on their holistic development, imbibing the mission of the institute.